I believe that every business is a “marketing” business. And every small business owner or solo professional is a “marketer.” I also believe that content marketing is the best marketing promotion approach for small businesses and solo professionals. My mission is to help these owners and professionals create great businesses through great content marketing.
Having worked with small business owners as a business coach since 2007, I soon realized that marketing is often the single biggest challenge for owners. The constant grind to get new leads, new customers, and more sales.
Or, as someone once said, “If you got no business, then you don’t got a business.”
As a result, I decided to focus on helping my clients with their marketing efforts through content marketing. At first I simply created written content as the need arose. Soon, I was developing content marketing plans, creating blog post strategies and email campaigns, while still continuing to write content.
Beginning in early 2017, I decided to narrow my focus to content marketing strategy and planning, along with some occasional content creation. As a business coach, providing content marketing consulting and coaching for clients was a natural addition for me.
Today, through coaching, consulting and online courses, I’m able to provide content marketing strategy, knowledge, and education to business owners and other professionals who want to build truly great businesses through content marketing.
My mission is to see small business owners thrive and build great businesses. Real Fresh Content allows me to pursue that mission by working with other small business owners on their content marketing.