And There’s Probably More Than 3 Reasons For Lame Content Actually, I was going to originally title this post “Your Content Sucks. Here’s Why.” But that seemed a bit harsh and unwarranted. I mean, no one’s perfect and even some of my stuff sucks. Hopefully less than more… The point […]

3 Reasons Your Content Is Lame

The Customer’s Question What’s your customer’s favorite radio station? WII FM, or “What’s in it for me?” That is the real question that every customer asks. Whether they realize it or not. Whether they vocalize it or not. Answering “What’s In It For Me?” “How will this decision, this purchase, […]

Who Is Your Content For?