In Great Content There is Great Value
By delivering content that is vital and relevant to your target market, you will begin to take on an important role in your customers’ lives. This applies to your online, print, and in-person communications. And this is the same role that newspapers, magazines, TV, radio, conferences, workshops, and Web sites have played in the past.
– Joe Pulizzi and Newt Barrett, Get Content, Get Customers
The greatest form of words at work in your business is in content that provides your constituents with value. Not the traditional “sales-ey” stuff that has been produced since the beginning of commerce, but content that informs, educates, inspires, and even entertains your customers.
Don’t Sell Me, Bro!
It’s been said that no one likes being sold to, but everyone likes to buy. You run a good company that provides a good product or service. You have customers who like your company and buy your product.
But are you anything more than merely a commodity to them? If they think about you at all, is it just about the product or service you sell them?
Written content that is valuable in the eyes of your customers and prospects is vital to deepening and broadening their relationship with your company. Words that are targeted, substantial, and relevant will help build those relationships and add to their experience with your firm.
Google Likes Value, Breadth, and Depth!
According to a post on Entrpreneur.com,
The more content you have, the more questions your site answers — and the more likely it is to appear in the contextual search results. For maximum impact, focus on adding new content that explicitly answers user questions — including “how to” posts, FAQs, process tutorials and other similar pieces.
Great content will take your company to another level of impact and significance in the lives of your customers.
So, put your words to work!