Content Writing Done For You
I’m standing by to help you with your content writing needs!
An eBook is typically a PDF document that is anywhere from, say, 5 to 25 pages long on a topic of interest to your customers and prospects. It is written to inform, educate or instruct your readers. Ultimately, however, the goal of your eBook is to generate leads for your sales team.
These short, often graphically-rich documents are used as bonuses for subscribers, offers for interested prospects, and – most commonly – as lead magnets, or free downloads, to attract subscribers to your email list.
They can take the form of how-to guides, educational pieces, customer success stories, special reports, or even insider information for your particular industry. An eBook can even be used by your customers and prospects to share with their own clients and audience. The net result is that your brand is solidly positioned as an authority.
What is a white paper actually? Well, according to HubSpot:
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.
Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They’re advanced problem-solving guides. Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads.
Why should you use them? Because they’re an effective tool for both your prospects and your sales team. White papers can help you build credibility and trust with your prospects. And, in the B2B realm, prospective buyers who download white papers will be moved further into the customer buying cycle.
Case studies are far more than mere examples of customers who have used your product or service. In fact, according to a description from Content Marketing Institute:
Also known as success stories, case studies are a proven way to convince prospects to make a purchase. After all, they feature your customers describing how your product helped them. Excerpts from one case study can be used across your content marketing channels – from website copy to blog posts and landing pages.
Well written case studies can be compelling tools for taking your leads and prospects along the buyer’s journey. And case studies can be used to help your sales team by giving them content in a format that they can share with prospects to prove your product or service works.
I can help you with shorter format content, as well, like blog posts, web pages, landing pages, and email campaigns. (Disclosure: I don’t do dating site profiles. Sorry…)
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